Branding

Less is more. A common enough expression, right? We hear the phrase, “I’m simple” more often than you’d think. Most folks believe themselves to have simpler needs than their competitors or other markets. In fact, simplicity is the most sought after design element since the Caves of Lascaux. If a story or message can be aptly conveyed in less words, it is intrinsically more powerful.

It might be one of the most commonly used terms among modern marketing jargon. It’s almost certainly one of the least understood terms. Even experts who provide SEO don’t fully understand it. This is because the term is always shifting, changing to encompass more and more subjects.

Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot a quaint little restaurant as you stroll down the block. Curious, you pause to learn more about it. “Meatballs”, someone shouts at you!

In a retail environment, the typical shopper looks at a given product for an average of about two seconds before moving on. If your product doesn’t announce its features or its unique nature any better than the next product, you’ll lose your chance to win over a new customer.

On average, we check our phones about 85 times per day or more. Combined with other forms of media access we might spend over 10 hours a day on the internet. Considering that, you must realize that your potential customer – whoever they may be – will have their first meaningful interaction with your company, online.

You’ve heard the term, you know the words, but what is brand cohesion and why does it matter? We explore best practices in brand message and cohesion.

Attention to detail, consistency, unique design and finite functionality are just a few of the hallmarks of quality. But, is it possible to quantify these perks? Is it necessary?

Putting your business in its entirety into the hands of a web developer would be akin to leaving your business under the control of the builder who constructed your office space. Our client...

We all face the same business challenges whether you own a large corporation or you’re a solo entrepreneur. Sure there are differences in resources and scale, but at the core everyone has the same...