Communication

In 2013, worldwide use of mobile devices surpassed that of desktops. By early 2016, the majority of online sales were mobile-based. Starting next year Google will start to rank mobile-first websites above other sites. Their criteria is well documented and while they haven’t released a deadline, they indicate that it will be sometime in 2018. After that

This past weekend was Father’s Day. It got me thinking about my father. I never thought I’d really follow in his footsteps (at least after I turned 9, anyway). He was in marketing. When I look at what I do, it seems strange to label it the same as his job. Marketing and consumer behaviors are so different across this span of just a few decades. Nevertheless, the ultimate goal is the same. It's good to know that some things at least, don't change.

In a retail environment, the typical shopper looks at a given product for an average of about two seconds before moving on. If your product doesn’t announce its features or its unique nature any better than the next product, you’ll lose your chance to win over a new customer.

"What do you want on your cake?" Clearly, she wanted sprinkles...
Check out these 7 common mistakes you don’t want to make and to be sure you’re on the right track.
Give your visitors what they want and keep them entertained, engaged and coming back for more.

Now, more than ever before, targeted marketing is super important. In a time when communication and social channels inundate consumers with infinite options, a lot of brands are pushing their content into every outlet and mass marketing is at an all-time high.

On average, we check our phones about 85 times per day or more. Combined with other forms of media access we might spend over 10 hours a day on the internet. Considering that, you must realize that your potential customer – whoever they may be – will have their first meaningful interaction with your company, online.

All around us, industries are struggling with issues of over-consumption and pride. They must find a balance to ensure a future or face extinction.

Artists and creatives have a secret. Sometimes we even keep it from ourselves. Hopefully my peers aren’t mad at me for telling you this...

You’ve heard the term, you know the words, but what is brand cohesion and why does it matter? We explore best practices in brand message and cohesion.

Innovation is important to your business. We see continuous and deepening investments in product innovation, but where is the other half? Where is the emphasis on marketing?