Design

Artists and creatives have a secret. Sometimes we even keep it from ourselves. Hopefully my peers aren’t mad at me for telling you this...

You’ve heard the term, you know the words, but what is brand cohesion and why does it matter? We explore best practices in brand message and cohesion.

A beautiful model in an exquisite outfit photographed in an inspiring setting is not all it seems at first glance. Someone spent a tremendous amount of time on hair, makeup, lighting and just the right shutter speed. So many images were discarded...

Attention to detail, consistency, unique design and finite functionality are just a few of the hallmarks of quality. But, is it possible to quantify these perks? Is it necessary?

Sometimes we agonize over every detail, submit and resubmit options and designs to one another and start over again with fresh elements until we’ve created the perfect ad, webpage, logo or whatever. Even if we don’t...

As designers and artists, we are always observing various markets, studying ad campaigns and just observing the world in general. So often we see how some designers and their companies pile on...

Pestered by popups or intrusive interstitials? You’re not alone. Come January ’17 Google will begin penalizing sites using pop-ups and disruptive marketing techniques by lowering their page ranking and though...

When brand imagery, be it product packaging, web presence, presentation materials or the like, are created without a carefully rendered balance of marketing and design, there is a significant portion...