Intimatology | Author

You can dramatically increase the profitability of a retail environment with the proper use of a cross-sell or an upsell. Check out our nifty info-graphic.

One of the best ways to reach your audience is through social media. Taking advantage of an oft overlooked technology called social cards can help get your content noticed. If you’re sharing pages without social cards, those posts might only be engaging a tiny fraction of your friends and followers.

I’ve come to the realization that I am not nearly as smart as I thought. I mean, I’m pretty smart, I know all my letters and most of my numbers. I know lots of really big words and can reference cultural phenomena, famous historical figures and events. But, my knowledge of computers, programming, portable devices and software doesn’t necessarily equate to raw intelligence. An understanding of machinery, engines, architecture or design and composition can have far more practical applications than understanding where the mute button is on your iPhone.

In 2013, worldwide use of mobile devices surpassed that of desktops. By early 2016, the majority of online sales were mobile-based. Starting next year Google will start to rank mobile-first websites above other sites. Their criteria is well documented and while they haven’t released a deadline, they indicate that it will be sometime in 2018. After that

This past weekend was Father’s Day. It got me thinking about my father. I never thought I’d really follow in his footsteps (at least after I turned 9, anyway). He was in marketing. When I look at what I do, it seems strange to label it the same as his job. Marketing and consumer behaviors are so different across this span of just a few decades. Nevertheless, the ultimate goal is the same. It's good to know that some things at least, don't change.

In a retail environment, the typical shopper looks at a given product for an average of about two seconds before moving on. If your product doesn’t announce its features or its unique nature any better than the next product, you’ll lose your chance to win over a new customer.

Nothing can hurt brand trust like a data breach. At best, security issues cause lost revenue from downtime and labor. A bit of organization and planning can keep you ahead of the curve.

Artists and creatives have a secret. Sometimes we even keep it from ourselves. Hopefully my peers aren’t mad at me for telling you this...

You’ve heard the term, you know the words, but what is brand cohesion and why does it matter? We explore best practices in brand message and cohesion.

A beautiful model in an exquisite outfit photographed in an inspiring setting is not all it seems at first glance. Someone spent a tremendous amount of time on hair, makeup, lighting and just the right shutter speed. So many images were discarded...