Over the course of the past four years she had worked with multiple providers to create and evolve her branding and she was very disappointed with her end results. She was so dissatisfied with what she had, that she was actually embarrassed to promote her business and crippled to move forward.
Working with generalist providers made it difficult for her to make progress. There was no tangible process and no measures taken to help her reveal the goals she wanted to reach. Without a deep understanding of her product and business, no objectives were ever determined, and consequently none were to be realized. She went through the process of outsourcing many trivial creative projects. She ended up with lesser components and no comprehensive way to sew it all together. With unsatisfactory deliverables and no roadmap in hand she found her way to us, and prepared herself to start all over again.

We’ve witnessed this pattern repeat itself time and again over the years: generalist firms selling template solutions for complex problems. It had become apparent to us some time ago that this could have the potential to become a very real problem for a great many people. We’ve witnessed these providers repeatedly treat symptoms with no attempt to diagnose the deeply rooted issues festering below the surface. Without having a deep knowledge of the intimate space it would be impossible to know the best way to solve industry specific problems.

With only providers that lack the unique expertise, specific to your industry, there is definitely something missing from the equation. From what we’ve seen, the likelihood of successful outcomes has been predictably low in cases where the client uses only a generalist firm. Unfortunately, that is the space the majority of our clients are in when we meet them. They have been failed by other companies that are unable to see the big picture. They are not used to working with a company that cares about their brand or a provider that understands their industry. Companies should get involved and become informed about the product or service that they intend to represent. Firms should understand the consumer they plan to sell to, and value the ideals of their clients.

Many companies are only capable of building a website or designing a logo and they do not address what ties it all together. That is what they know and that is what they sell. We work differently. We have a long history of working with intimate apparel and legwear manufacturers, and we’ve worked through and improved upon just about everything from CADs to communication breakdowns. We go far beyond mar-comm and creative services. We dive deeply into every aspect of the business to discover your unique obstacles and offer clarity and guidance toward the ideal results you want to achieve. You know what you want for your business. Select a partner who understands your needs and can help you realize your goals.

To help get you started, download our free Website Redesign Planner.